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Our Story

At Staffords Jewellery we want you to have the best. Our exclusive jewellery boutique is located in the busy CBD of Warrnambool’s Liebig Street. Fine jewellery, custom engagement rings and bespoke jewellery designs to an exceptional world-class standard is offered. Our customer service, design and workmanship are unmatched in the region. Everything we do is specifically designed for you so that you can walk away with beautiful timeless jewellery that captures your moment perfectly.

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Our Commitment to quality

At Staffords Jewellery we want you to have the best

Only the finest quality jewellery and diamonds, sourced from around the world from the finest jewellers and diamond cutters.
We believe in excellence in all areas of our customer experience, which includes only the finest in workmanship, exceptional attention in quality customer service and excellence in quality diamonds, gems and all jewellery. Our staff offer more than a combined century of jewellery experience which is unsurpassed in the Warrnambool region. Tania Ludeman’s grandparents Perc and Edna opened Staffords Jewellery in the late 1940s.

It’s a long-standing name in jewellery in Warrnambool and the district,” Tania says.

Although she doesn’t describe herself as sentimental about the past, Ms Ludeman is fond of the original safe and stain glass windows, which remain from the old store.
She started working there as a junior assistant after leaving school, and later came to manage the shop when her grandparents holidayed.
Only now she says the jewellery industry is transformed, with pieces becoming far more individual and store layouts adding “experiences” to the shopping, compared to when her grandparents were in business.

Homepage & staff photography thanks to Wayne Densley at


Meet the Team

Our dedicated team at Staffords Jewellers offer the highest level of jewellery expertise, experience and customer service in the Warnambool area.
Whatever you desire – style, budget and occasion, our experienced and passionate team are here to assist.

OWNER: Tania Ludeman 45 years’ jewellery experience

  • Nicole 13 years jewellery sales
  • Gerry 15 years jewellery sales
  • Jasmin 10 years jewellery sales
  • Tracey, Cheryl and Keeley our customer service team
  • Geoff our Male influence

Our Staff


Our Promise

We’re proud of our reputation for providing quality jewellery of the highest calibre. In fact, we’re so confident of the quality and workmanship of our jewellery, every item in our collection carries our unique guarantee. Our guarantee ensures you have selected the finest quality and value for money, covering any manufacturing faults and is conditional upon us making free inspections every six months over the guarantee period. Please visit us instore for further information.



As a collective of passionate creatives and craftspeople and lovers of sparkly things, we’re dedicated to the time-honoured art of jewellery making. Precision and integrity is at the heart of what we do, crafting truly beautiful objects to last a lifetime and beyond with the ultimate care and consideration for every part of our creation process. We’re embracing sustainability as a continuous journey - for our industry, our place and our people. Through transparency, traceability and an ethos of genuine care we’re building progressive solutions to make our planet a better place.